“I had no idea how much difference wearing the right colours could make. Shopping has become so much easier, and people constantly tell me how well I look even when I'm wearing very little make-up.”

Papillon Image™ · Helga Jackson
True style isn't acquired.
It's revealed.

A different way to think about style
You don't need more clothes.
You need more clarity.
Perhaps your wardrobe is full, yet you still feel you have nothing to wear. Papillon Image is about replacing guesswork with clarity — so you can make more confident choices, get more from what you already own and spend with purpose.
The cost of “nothing to wear”
R98kcould be sitting underused
Consider a wardrobe containing around 350 items, at an average cost of just R350 each. If only 20% are worn regularly, the answer isn't necessarily to buy more.
Discover the Papillon experience
A journey designed around you.
Warm, encouraging and practical. Start with colour, understand your style, then bring it all together in a wardrobe that feels like you.
KALEIDOSCOPE™
Together, we identify your unique colour palette and discover the colours that naturally enhance your complexion, brighten your eyes and bring your natural beauty to life.
Explore02Style & Figure AnalysisSIGNATURE STYLE™
Let's discover your unique style personality and the clothing styles that complement your body shape and proportions. We'll also explore hairstyles, accessories and finishing touches that enhance your natural features and reflect who you are.
Explore03Review. Refine. Refresh.THE WARDROBE EDIT™
Rediscover the potential of your existing wardrobe. Learn how to make every piece work harder for you by creating a wardrobe capsule with fresh outfit combinations — and only then identify any genuine gaps to add to your Shop with Purpose™ shopping list.
Explore04Personal Shopping ExperienceSHOP WITH PURPOSE™
With your personalised shopping list in hand, shop with confidence, choose pieces that truly suit you and fill the genuine gaps in your wardrobe — building a wardrobe you'll love and actually wear for years to come.
Explore05Make-up MasterclassLET'S FACE IT™
Discover easy-to-master make-up techniques and colours that enhance your natural beauty, so you can create a polished, flattering look quickly and confidently — every day.
Explore06Pack Less. Wear More.TRAVEL LIGHT™
Create a versatile travel wardrobe that helps you pack lighter, mix and match with ease, and feel effortlessly put-together wherever your journey takes you.
Explore
Meet Helga Jackson
Style advice with empathy, not judgement.
“Knowing about style hasn't made me immune to the very same struggles so many of us women experience.”
Helga's work is rooted in compassion, practicality and a belief that looking put-together is not about becoming someone else. It is about recognising what naturally suits you and embracing the woman you are today.
Read Helga's story

Guidance that goes with you
Your colours. Your style. Your Pocket Stylist.
Your Colour and Style consultations include lifetime access to the internationally acclaimed Pocket Stylist App — your personalised colour and style guide, right at your fingertips.
- Personal Colour Palette
- Figure Profile
- Style Personality
- Face Shape
- Flattering Hairstyles & Hair Colour
- Ideal Prints & Accessories
- Swimwear to Suit Your Figure
- Bra Fit & Sizing Guidance
- Outfit Inspiration
In their words
Confidence looks different on everyone.
Five women. Five different outcomes. One common thread: more clarity, more ease and a style that still feels like them.
“I couldn't believe how many outfits Helga created using clothes I already owned. My wardrobe suddenly felt twice the size and I hadn't bought a thing yet. I finally know exactly what I need to buy and what I already have.”
“I always thought that make-up was complicated and time consuming. Helga and her team made everything so simple and practical. I can now do a quick routine in the morning and I'm out the door in no time.”
“Working with Helga has inspired me to see myself differently. My image counts after all and I am worth the effort. My husband has noticed the change and is enjoying the new confident me.”
“Helga has such a relatable way of making style feel simple and attainable. I never felt judged, only encouraged to uncover my unique style. I feel like myself, but just a little more fabulous.”
Ready to reveal your true style?
Your journey to rediscovery begins here.
Whether you're exploring your personal style for the first time, returning to the workplace, navigating a new season of life or simply longing to feel more confident each time you open your wardrobe, Helga would be honoured to walk alongside you.